Why is personal branding so important to your success as a leader?
There’s no better way to climb the career ladder than thinking about yourself as a brand. This is the best advice for developing an inspiring public persona and become a great leader, two key elements when talking about personal branding.
There’s no need to dig up great historical figures to talk about success and leadership. In the millennial world and Generation Z, there are public figures who have followed the same pattern: they have found their passion and have learned how to make it profitable. Maybe you don’t recognise the names Smiley Poswolsky or Aiija Mayrock, but they are great examples of people who understand why personal branding is so important to market yourself at work (or even to create your own job).
How to be unique or why personal branding is so important:
Firstly, you should know that personal branding is not about getting followers on your social media profiles. It’s about thinking of yourself as your own brand. So, the first step to rebrand yourself and raise your professional profile is to discover what you have that others don’t. Or, in other words, what makes you unique? To find out, you can ask yourself the following questions: What are my values? What do I love the most? Which are the topics that really get me excited? For example, if you have studied Science and Technology, you are likely passionate about everything related to Artificial Intelligence, but, on the other hand, you worry about social problems, think about how AI could help sustainable social development and create a dialog about this issue.
Now you just have to focus. Decide what companies and industry leaders you would like to get in touch with and use your social media more professionally to achieve it. You can also create your own blog or personal website to generate a conversation that demonstrates your values and your knowledge. Take this opportunity to share content created by other important figures in your sector to boost your networking.
Finally to rebrand yourself well from the very beginning, be consistent. Make sure that you are creating a dialog that aligns what you say with what you do. Recognition takes time and has to be earned through good behavior. So if your messages maintain a certain regularity, have a coherent meaning and are inspiring, you will get the audience you need. And, therefore, the recognition necessary to become a leader in the market field.
Now that you know why personal branding is so important, use it as a competitive advantage. As you can see, it’s an excellent tool to market yourself at work, especially when it comes to reaping your leadership in a specific field. If you need more help in this regard, you can google your favorite leaders and study their background and accomplishments. You will see that the key to success is very simple: find your expertise and maximize it. But do you know the best part? Now you can access the job opportunity that your CV needs. In other words, Adecco Group’s ‘CEO For One Month’ program returns for it’s sixth consecutive year to provide you with the definitive boost your personal branding strategy needs. Registration is open now so, do not hesitate, and sign up here. We wish you good luck!